Survey Reports
October 4, 2004

Kerry Wins Debate, But Little Change in Candidate Images

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Questionnaire

                 PEW RESEARCH CENTER FOR THE PEOPLE & THE PRESS
                      EARLY OCTOBER 2004 POLITICAL SURVEY
                                FINAL TOPLINE
                              October 1-3, 2004
                             General Public N=1233
                            Registered Voters N =1002

NOTE:     ALL NUMBERS IN SURVEY, INCLUDING TREND FIGURES, ARE BASED ON REGISTERED
          VOTERS EXCEPT WHERE NOTED

THOUGHT   How much thought have you given to the coming presidential election . . . Quite a lot
          or only a little?

                                 Quite    (VOL.)    Only a   (VOL.)     DK/
                                 A lot     Some      Little   None      Ref.
     Early October, 2004          74         4        19        2      1=100
     September 22-26, 2004        68         4        23        4      1=100
     September 17-21, 2004        66         4        25        4      1=100
     Early September, 2004        71         3        22        3      1=100
      September 11-14             69         3        23        4      1=100  
      September 8-10              73         3        21        2      1=100
     August, 2004                 69         2        26        2      1=100
     July, 2004                   67         2        28        2      1=100
     June, 2004                   58         3        36        2      1=100
     May, 2004                    59         6        30        4      1=100
     Late March, 2004             60         4        31        4      1=100
     Mid-March, 2004              65         2        31        2      *=100
2000 Early November, 2000         72         6        19        2      1=100
     Late October, 2000           66         6        24        4      *=100
     Mid-October, 2000            67         9        19        4      1=100
     Early October, 2000          60         8        27        4      1=100
     September, 2000              59         8        29        3      1=100
     July, 2000                   46         6        45        3      *=100
     June, 2000                   46         6        43        5      *=100
     May, 2000                    48         4        42        5      1=100
     April, 2000                  45         7        41        7      *=100
1996 November, 1996               67         8        22        3      *=100
     October, 1996                65         7        26        1      1=100
     Late September, 1996         61         7        29        2      1=100
     Early September, 1996        56         3        36        4      1=100
     July, 1996                   55         3        41        1      *=100
     June, 1996                   50         5        41        3      1=100
1992 October, 1992                77         5        16        1      1=100
     September, 1992              69         3        26        1      1=100
     August, 1992                 72         4        23        1      *=100
     June, 1992                   63         6        29        1      1=100
1988 Gallup: November, 1988       73         8        17        2      0=100
     Gallup: October, 1988        69         9        20        2      0=100
     Gallup: August, 1988         61        10        27        2      0=100
     Gallup: September, 1988      57        18        23        2      0=100


Q.1  If the presidential election were being held TODAY, would you vote [INSERT, ROTATE
     REPUBLICAN AND DEMOCRATIC TICKETS WITH NADER TICKET LAST] for the Republican
     ticket of George W. Bush and Dick Cheney, for the Democratic ticket of John Kerry and John
     Edwards, or for the ticket of Ralph Nader and Peter Camejo?
IF CHOSE BUSH, KERRY OR NADER IN Q.1, ASK:
Q.1a Do you support (INSERT PRESIDENTIAL CHOICE FROM Q.1 LAST NAME ONLY, DO NOT READ VP CHOICE)
     strongly or only moderately?
IF OTHER OR DK (Q.1=4,9), ASK:
Q.1b As of TODAY, do you LEAN more to [READ, ROTATE IN SAME ORDER AS Q.1]?

                          Bush/Lean Bush               Kerry/Lean Kerry           Nader/  Other/
                                          Only                         Only       Lean    Don't
                          Total Strongly  Mod.  DK     Total Strongly  Mod.  DK   Nader   Know
   Early October, 2004      48    35       12   1        41    24       17   *      2     9=100
   September 22-26, 2004    48                           40                         2    10=100
   September 17-21, 2004    45                           42                         3    10=100
   Early September, 2004    49    33       15   1        43    22       20   1      1     7=100
     September 11-14        46    30       15   1        46    22       24   *      1     7=100   
     September 8-10         52    36       15   1        40    22       17   1      1     7=100   
   August, 2004             45    32       13   *        47    28       19   *      2     6=100
   July, 2004               44                           46                         3     7=100
   June, 2004               46                           42                         6     6=100
   May, 2004                43                           46                         6     5=100
   Late March, 2004         44                           43                         6     7=100
   Mid-March, 2004          42                           49                         4     5=100

                       Bush/Lean Bush                Gore/Lean Gore                Nader
   Late October, 2000       45    29       16   *        43     24      19   *      4     8=100
   Mid-October, 2000        43    25       18   *        45     22      23   *      4     8=100
   Early October, 2000      43    26       17   *        44     22      22   *      5     8=100
   September, 2000          41    21       19   1        47     25      21   1      2    10=100
   July, 2000               42                           41                                            6        11=100

                          Dole/Lean Dole              Clinton/Lean Clinton        Perot         
   October, 1996            34    17       16   1        51     25      26   *      8     7=100
   Late September, 1996     35    16       18   1        51     26      25   *      7     7=100
   Early September, 1996    34    17       17   *        52     26      26   0      8     6=100
   July, 1996               34                           44                                             16     6=100

                          Bush, Sr./Lean Bush, Sr.    Clinton/Lean Clinton         Perot
   Late October, 1992       34    20       14  --        44     26      18   --     19    3=100
   Early October, 1992      35    14       21  --        48     23      25   --      8    9=100
   June, 1992               31                           28                                             36     5=100


THOSE WHO CHOSE KERRY/EDWARDS (Q.1/Q.1b) ASK:
Q.2a   Would you say that your choice is more a vote FOR John Kerry or more a vote AGAINST
       George W. Bush?
THOSE WHO CHOSE BUSH/CHENEY (Q.1/Q.1b) ASK:
Q.2b   Would you say that your choice is more a vote FOR George W. Bush or more a vote AGAINST
       John Kerry?

      ----------- KERRY ------------  ------------- BUSH --------------    
                  Pro-  Anti-   Un-            Pro-  Anti-   Un-    Other/
2004      Total   Kerry Bush   decid     Total Bush  Kerry  decid   DK
Oct         41     15    23      3       48    36     10     2      11=100
Early Sept  43     15    26      2       49    38      9     2       8=100
  9/11-14   46     16    28      2       46    35      8     3       8=100  
  9/8-10    40     14    23      3       52    40     10     2       8=100  
Aug         47     20    24      3       45    34      8     3       8=100
June        46     17    27      2       48    35     11     2       6=100
May         50     15    32      3       45    33     10     2       5=100
Late Mar    47     17    27      3       46    36      8     2       7=100
Mid-Mar     52     21    29      2       43    34      7     2       5=100
Feb         47     15    30      2       47    39      6     2       6=100

      ----------- GORE  ------------  ------------- BUSH --------------    
             Pro-  Anti-  Un-                Pro-  Anti-   Un-    Other/
2000  Total  Gore  Bush   decid       Total  Bush  Gore    decid  DK
Nov    45    29     14    2             41    27    12       2    14=100
Sept   47    30     14    3             41    24    14       3    12=100

      ----------- CLINTON ------------   ----------- DOLE --------  -------------PEROT----------
              Pro-     Anti-   Un-             Pro-  Anti-   Un-          Pro-  Anti- Un-   Other/
1996  Total   Clinton  other   decid    Total  Dole  other  decid   Total Perot Other decid DK
Nov    51      33       15     3         32     15    15      2      9     4     5      *   8=100
Oct    51      33       16     2         34     15    18      1      8     4     4      *   7=100
Sept   52      35       15     2         34     16    17      1      8     3     5      0   6=100
Mar    53      30       20     3         41     15    25      1     --    --     --     --  6=100

      ---------- CLINTON ----------   ---------- BUSH ---------    -----------PEROT-------------
              Pro-     Anti-  Un-           Pro-  Anti-   Un-           Pro-  Anti-  Un-   Other/
1992  Total   Clinton  other  decid   Total Bush  other  decid    Total Perot Other  decid DK
Oct    44       25      17     2       34   19    13     2        19    10    7      2     3=100
Oct    48       23      22     3       35   19    13     3        8      3    5      *     9=100
Sept   53       21      29     3       38   20    16     2        --    --   --     --     9=100
Aug    57       27      28     2       37   20    16     1        --    --   --     --     6=100
Mar    44       13      29     2       49   32    15     2        --    --   --     --     7=100

      ---------- DUKAKIS ----------   ------------- BUSH --------------    
             Pro-    Anti-  Un-              Pro-  Anti-   Un-    Other/
1988  Total  Dukakis Bush   decid      Total Bush  Dukakis decid  DK
Oct    42     23      15     4          50    31     16     3     8=100
Sept   44     21      19     4          50    31     15     4     6=100
May    53     23      26     4          40    26     11     3     7=100


IF RESPONDENT DID NOT CHOOSE KERRY IN Q.1/1b (Q.1=1,3 OR Q.1b=1,3,4,9) ASK:
Q.3a Do you think there is a chance that you might vote for John Kerry in November, or have you
     definitely decided not to vote for him?

                                Chance might    Decided not to   Don't know/
                               vote for Kerry   vote for Kerry   Refused
      Early October, 2004           9              45            5=59%
      September 22-26, 2004        14              41            5=60%
      September 17-21, 2004        10              40            7=57%
      Early September, 2004        11              42            4=57%
       September 11-14             11              38            5=54%
       September 8-10              11              46            3=60%
      August, 2004                 11              39            3=53%
      July, 2004                   13              36            5=54%
      June, 2004                   10              41            3=54%
      May, 2004                    11              35            4=50%
      Late March, 2004             13              37            3=53%
      Mid-March, 2004              13              32            3=48%
      Late February, 2004          13              36            3=52%
      Early February, 2004         15              33            5=53%

Gore: November, 2000                8              41            6=55%
Gore: Late October, 2000            9              44            4=57%
Gore: Mid-October, 2000            10              40            5=55%
Gore: Early October, 2000          11              38            7=56%
Gore: September, 2000              13              35            5=53%
Gore: June, 2000                   14              34            6=54%

Clinton: October, 1996             10              35            4=49%
Clinton: Late September, 1996      11              35            3=49%
Clinton: Early September, 1996     10              34            4=48%
Clinton: July, 1996                 8              36            4=48%

Clinton: Late October, 1992        11              43            2=56%
Clinton: Early October, 1992       14              32            6=52%
Clinton: September, 1992           12              28            6=46%
Clinton: August, 1992              14              26            3=43%
Clinton: May, 1992                 11              38            6=55%


IF RESPONDENT DID NOT CHOOSE BUSH IN Q.1/1b (Q.1=2,3 OR Q.1b=2,3,4,9) ASK:
Q.3b  Do you think there is a chance that you might vote for George W. Bush in November, or have
      you definitely decided not to vote for him?

                             Chance might     Decided not to   Don't know/
                             vote for Bush    vote for Bush    Refused
      Early October, 2004         9               39           4=52%
      September 22-26, 2004      10               37           5=52%
      September 17-21, 2004       9               39           7=55%
      Early September, 2004       9               38           4=51%
       September 11-14            8               41           5=54%
       September 8-10             9               35           4=48%
      August, 2004               10               42           3=55%
      July, 2004                 10               41           5=56%
      June, 2004                  9               41           2=52%
      May, 2004                   9               42           4=55%
      Late March, 2004           11               40           3=54%
      Mid-March, 2004            11               44           2=57%
      Late February, 2004        10               43           3=56%
      Early February, 2004       10               41           2=53%
Bush: November, 2000              8               44           7=59%
Bush: Late October, 2000         10               41           4=55%
Bush: Mid-October, 2000          12               40           5=57%
Bush: Early October, 2000        11               39           7=57%
Bush: September, 2000            15               38           6=59%
Bush: June, 2000                 15               33           6=54%

Dole: October, 1996              11               51           4=66%
Dole: Late September, 1996       16               44           5=65%
Dole: Early September, 1996      14               47           5=66%
Dole: July, 1996                 15               40           3=58%

Bush, Sr: Late October, 1992     11               53           2=66%
Bush, Sr: Early October, 1992    13               46           6=65%
Bush, Sr: September, 1992        12               44           6=62%
Bush, Sr: August, 1992           15               45           4=64%
Bush, Sr: May, 1992               8               40           5=53%


ASK ALL REGISTERED VOTERS:
PLANTO1   Do you yourself plan to vote in the election this November?
IF YES IN PLANTO1, ASK:
PLANTO2   How certain are you that you will vote?  Are you absolutely certain, fairly certain,
          or not certain? 

                              Yes, Plan  Absolutely Fairly     Not    No, Don't  Don't know/
                               To Vote   Certain    Certain  Certain  Plan To    Refused
     Early October, 2004           98      91          6        1        1       1=100
     Early September, 2004         98      91          6        1        1       1=100
       September 11-14             97      89          7        1        2       1=100
       September 8-10              99      93          6        *        1       *=100
     August, 2004                  98      89          8        1        2       *=100
     June, 2004                    96      85         10        1        2       2=100
     Early November, 2002*         90      --         --       --        8       2=100
     Early October, 2002*          95      --         --       --        3       2=100
     Early November, 2000          96      --         --       --        3       1=100
     Late October, 2000            97      --         --       --        2       1=100
     Mid-October, 2000             96      --         --       --        2       2=100
     Early October, 2000           97      87          9        1        2       1=100
     September, 2000               95      84         10        1        3       2=100
     June, 2000                    95      84         10        1        2       3=100
     Late October, 1998*           91      --         --       --        6       3=100
     Early October, 1998*          92      --         --       --        4       4=100
     Early September, 1998*        95      --         --       --        2       3=100
     Late August, 1998*            93      75         17        1        3       4=100
     June, 1998*                   95      74         19        2        3       2=100
     November, 1996                96      --         --       --        2       2=100
     October, 1996                 98      87         10        1        1       1=100
     Late September, 1996          98      89          8        1        1       1=100
     Early September, 1996         96      83         11        2        2       2=100
     July, 1996                    95      82         12        1        3       2=100
     June, 1996                    96      84         11        1        2       2=100
     November, 1994*               93      --         --       --        5       2=100
     October, 1994*                95      --         --       --        3       2=100
     October, 1992                 98      91          6        1        1       1=100
     September, 1992               98      85         11        2        1       1=100
     August, 1992                  97      89          8        *        1       2=100
     June, 1992                    97      88          8        1        1       2=100
     Gallup:  November, 1988       97      87          9        1        2       1=100
     October, 1988                 98      --         --       --        1       1=100

     *  Non-Presidential elections

ASK ALL REGISTERED VOTERS:
Q.4  Did you happen to watch the presidential debate between John Kerry and George W. Bush
     (last night/this past Thursday night), or didn't you get a chance to see it?  IF YES, ASK:
     How much of the debate did you
     watch: all of it, some of it, or only a little? 

                               Gore/Bush
                              Early Oct 2000
     69   Yes (NET)               63
       41  Yes, all               32
       22  Yes, some              24
        6  Yes, a little           7
     31   No, didn't watch        37
      *   Don't know/Refused       *
    100                          100


IF RESPONDENT WATCHED (Q.4=1-3) ASK [N=727]: 
Q.5  Regardless of which presidential candidate you support, who do you think did the better job
     in the presidential debate   George W. Bush or John Kerry?

                               Early Oct
                                 2000
     26  Bush                     32 Bush
     58  Kerry                    41 Gore
      9  Neither/Both (VOL.)      22
      7  Don't know/Refused        5
    100                          100


IF RESPONDENT WATCHED (Q.4=1-3) ASK [N=727]: 
ROTATE Q.6 AND Q.7
Q.6  Please tell me what one word best describes your impression of John Kerry in the debate.
     Tell me just the ONE best word that described him.  (OPEN-END.  PROBE ONCE ONLY IF
     RESPONDENT ANSWERS "DON'T KNOW.")

	47	Confident
	25	Prepared
	19	Intelligent
	17	Presidential
	16	Strong/Strength
	14	Good
	12	Knowledgeable
	11	Arrogant
	11	Wishy-washy
	11	Articulate
	10	Indecisive
	 9	Flip-flop
         8      Politician
	 7	Untrustworthy
	 7	Polished
	 7	Thoughtful
 
  The numbers listed represent the number of respondents who offered each response; the numbers
  are not percentages.

Q.7  Please tell me what one word best describes your impression of George W. Bush in the debate.
     Tell me just the ONE best word that described him.  (OPEN-END.  PROBE ONCE ONLY IF
     RESPONDENT ANSWERS "DON'T KNOW.")

	33	Honest
	23	Strong/Strength
	14	Sincere
	14	Confident
	13	Defensive
	11	Determined
	11	Good
	11	Steady/Steadfast
	11	Adequate
	11	Liar
	11	Nervous
	10	Tired/Fatigued/Exhausted
	 9	Leader/Leadership
	 9	Repetitive
	 8	Angry
	 8	Confused
	 8	Resolute
	 8	Frustrated
	 8	Uncertain
	 7	Stubborn
	 7	Flustered
	 7	Unprepared
	 7	Consistent
	 7	Integrity

   The numbers listed represent the number of respondents who offered each response; the numbers
   are not percentages.

ASK ALL REGISTERED VOTERS:
ROTATE QUESTIONS 8-9
Q.8  In your opinion, has George W. Bush made major misjudgments in his handling of security
     issues such as the war on terrorism and Iraq, or don't you think so?

     47   Yes, made major misjudgments
     47   No, don't think so
      6  Don't know/Refused
    100


Q.9  Do you think John Kerry changes his mind too much to be a good commander in chief, or don't
     you think so?

     48   Yes, changes his mind too much
     38   No, don't think so
     14   Don't know/Refused
    100


ROTATE QUESTIONS 10-11
Q.10 Do you think John Kerry would give our allies too much say in U.S. foreign policy decisions, or don't
     you think so?

     39   Yes, would give allies too much say
     43   No, don't think so
     18   Don't know/Refused
     100


Q.11 Do you think George W. Bush is too inflexible in his thinking about foreign policy decisions,
     or don't you think so?

     39   Yes, is too inflexible
     51   No, don't think so
     10   Don't know/Refused
    100


Q.12 How likely is it that you will watch either of the upcoming presidential debates between
     Bush and Kerry this coming Friday, or next Wednesday?

                              Early Early  Late         
                              Sept  Oct    Sept  Sept    ------ CBS/NYT ------
                              2004  2000   2000  1996    1992    1988    1984
   59 Very likely              61    49     43    43      67      55      55
   29 Somewhat likely, OR      27    31     31    34      24      27      27
   11 Not likely               11    19     22    22       8      17      16
    1 Don't know/Refused (VOL)  1     1      4     1       2       1       2
  100                         100   100    100   100     100     100     100


Q.13   How likely is it that you will watch this Tuesday's vice presidential debate between Dick
       Cheney and John Edwards?

     41 Very likely
     29 Somewhat likely, OR
     29 Not likely
      1 Don't know/Refused (DON'T READ) 
    100


ASK ALL REGISTERED VOTERS:
Q.19 As I read a list of phrases, tell me if you think each phrase better describes John Kerry or George W. Bush. 
     (INSERT ITEM; RANDOMIZE)
                                                                  (VOL.)
                                 George         John     (VOL.)   Both
                                 W. Bush       Kerry    Neither   Equally   DK/Ref.
a    Would use good judgment in
     a crisis                      51           37        2         3       7=100
       September 22-26, 2004       49           36        3         3       9=100
       Early September, 2004       53           34        2         4       7=100
        September 11-13, 2004      52           33        3         4       8=100
        September 8-10, 2004       55           34        1         3       7=100
       August, 2004                50           38        2         3       7=100
       May, 2004                   47           35        4         5       9=100
       Late March, 2004            46           36        2         3      13=100
       Mid-March, 2004             48           39        2         5       6=100
       Late-October, 2000          43           42        2         5       8=100
       Mid-October, 2000           40           42        5         8       5=100
       Early October, 2000         36           43        4        10       7=100
       September, 2000             38           44        3         8       7=100
       June, 2000                  44           37        5         6       8=100

b.   Honest and truthful           47           34       10         3       6=100
       September 22-26, 2004       41           32       15         3       9=100
       Early September, 2004       43           35       12         4       6=100
        September 11-13, 2004      41           36       13         4       6=100
        September 8-10, 2004       44           35       12         3       6=100
       August, 2004                42           38       12         2       6=100
       May, 2004                   34           36       17         4       9=100
       Late March, 2004            37           38       12         3      10=100
       Mid-March, 2004             35           39       16         5       5=100
       Late-October, 2000          43           32       15         5       5=100
       Mid-October, 2000           38           30       19         6       7=100
       Early October, 2000         36           32       17         8       7=100
       September, 2000             35           37       13         9       6=100
       June, 2000                  35           31       19         7       8=100

c.   Cares about people like me    41           43        7         4       5=100
       September 22-26, 2004       38           42        8         3       9=100
       Early September, 2004       41           43        6         5       5=100
        September 11-13, 2004      38           46        6         4       6=100
        September 8-10, 2004       44           41        6         5       4=100
       August, 2004                39           45        7         3       6=100
       May, 2004                   34           45        8         5       8=100
       Late March, 2004            38           42        9         3       8=100
       Mid-March, 2004             34           48        8         4       6=100
       Late-October, 2000          40           43        8         5       4=100
       Mid-October, 2000           40           42        7         7       4=100
       Early October, 2000         35           44       11         5       5=100
       September, 2000             31           47        9         7       6=100

d.   A strong leader               57           32        3         2       6=100
       September 22-26, 2004       54           38        5         3      10=100
       Early September, 2004       58           30        4         3       5=100
        September 11-13, 2004      57           30        4         4       5=100
        September 8-10, 2004       59           29        3         3       6=100
       August, 2004                57           34        2         3       4=100
       May, 2004                   50           31        8         4       7=100
       Late March, 2004            51           33        4         2      10=100
       Mid-March, 2004             52           34        4         4       6=100
       Late-October, 2000          44           41        6         6       3=100
       Mid-October, 2000           42           39        9         6       4=100
       Early October, 2000         41           38        7        10       4=100
       September, 2000             44           38        7         6       5=100

e.   Willing to take a stand, 
     even if it's unpopular        68           23        1         3       5=100
       September 22-26, 2004       63           23        3         3       8=100
       Early September, 2004       69           23        1         3       4=100
        September 11-13, 2004      67           23        1         4       5=100
        September 8-10, 2004       70           22        1         3       4=100
       August, 2004                62           29        1         5       3=100
       May, 2004                   65           23        3         4       5=100
       Late March, 2004            59           28        3         3       7=100
       Mid-March, 2004             63           27        1         5       4=100
       Late-October, 2000          49           35        7         4       5=100
       Mid-October, 2000           49           35        6         5       5=100
       Early October, 2000         43           35        8         6       8=100
       September, 2000             45           37        8         5       5=100
       June, 2000                  46           32        9         5       8=100


Q.20 Regardless of who you support, which one of the presidential candidates   George W. Bush or
     John Kerry do you think would do the best job of (INSERT ITEM; RANDOMIZE. IF RESPONDENT
     MENTIONS ANYONE OTHER THAN BUSH OR KERRY PROBE ONCE: "IF YOU HAD TO
     CHOOSE BETWEEN BUSH AND KERRY. . . ";)?

                                       George     John    (VOL.)       
                                       W. Bush    Kerry   Neither   DK/Ref.
a.   Improving economic conditions       40        46        5      9=100
        September 22-26, 2004            39        46        5     10=100
        Early September, 2004            42        45        4      9=100
          September 11-13, 2004          40        47        4      9=100
          September 8-10, 2004           43        44        4      9=100
       August, 2004                      37        52        3      8=100
       May, 2004                         38        48        5      9=100
       Late March, 2004                  39        44        6     11=100
       Mid-March, 2004                   37        53        2      8=100
       Late-October, 2000                40        46        6      8=100
       Mid-October, 2000                 37        49        3     11=100
       Early October, 2000               35        47        6     12=100
       September, 2000                   38        46        5     11=100
       June, 2000                        38        41        5     16=100
       March, 2000                       42        46        4      8=100

b.   Improving the health care system    31        49        8     12=100
        September 22-26, 2004            32        48        7     13=100
        Early September, 2004            32        50        8     10=100
          September 11-13, 2004          30        53        8      9=100
          September 8-10, 2004           34        49        7     10=100
        August, 2004                     29        55        5     11=100
        May, 2004                        29        51        7     13=100
        Late March, 2004                 33        46        6     15=100
        Mid-March, 2004                  29        57        4     10=100
        Late-October, 2000               38        47        5     10=100
        Mid-October, 2000                37        48        4     11=100
        Early October, 2000              36        49        5     10=100
        September, 2000                  32        51        6     11=100
        June, 2000                       31        44        6     19=100
        March, 2000                      31        51        6     12=100

c.   Making wise decisions about what
     to do in Iraq                       50        40        2      8=100
        September 22-26, 2004            46        38        5     11=100
        Early September, 2004            51        39        3      7=100
          September 11-13, 2004          52        40        2      6=100
          September 8-10, 2004           52        37        4      7=100
        August, 2004                     44        46        3      7=100
        May, 2004                        44        41        4     11=100
        Late March, 2004                 49        37        4     10=100
        Mid-March, 2004                  47        45        2      6=100

d.   Defending the country from future
     terrorist attacks                   57        32        3      8=100
        September 22-26, 2004            54        30        4     12=100
        Early September, 2004            58        31        3      8=100
          September 11-13, 2004          57        31        4      8=100
          September 8-10, 2004           59        30        3      8=100
        August, 2004                     49        39        4      8=100
        May, 2004                        52        33        5     10=100
        Late March, 2004                 53        29        4     14=100
        Mid-March, 2004                  57        32        4      7=100


Q.21 Now I'd like your views on some people.  (First,) would you say your overall opinion of
     [INSERT ITEM; RANDOMIZE] is very favorable, mostly favorable, mostly UNfavorable, or very
     unfavorable?  [INTERVIEWERS: PROBE TO DISTINGUISH BETWEEN "NEVER HEARD OF" AND "CAN'T
     RATE."]
                                -------Favorable------    -----Unfavorable-----  Never    Can't
                                Total   Very   Mostly     Total  Very   Mostly  Heard of  Rate
a.  John Kerry                   53      16     37         41     16      25       *      6=100
      Early September, 2004      53      18     35         42     19      23       0      6=100
        September 11-14          54      18     36         38     19      20       0      7=100
        September 8-10           51      18     33         46     26      20       0      3=100
      August, 2004               56      23     33         36     14      22       1      7=100
      June, 2004                 50      11     39         41     16      25       0      9=100
      Early February, 2004       58      14     44         28      8      20       1     13=100
      January, 2003              30       6     24         16      4      12      36     18=100
Clinton: August, 1992 (RVs)      63      16     47         35     11      24       0      2=100
Clinton: July, 1992              59      17     42         34      9      25       0      7=100
Dukakis: September, 1988 (RVs)   51      18     33         42     19      23         7=100
Dukakis: August, 1988 (RVs)      59      17     42         33     11      22         8=100

b.  George W. Bush               57      27     30         40     20      20       0      3=100
      Early September, 2004      53      27     26         43     24      19       *      3=100
        September 11-14          50      25     25         46     28      18       0      4=100        
        September 8-10           58      30     28         40     20      20       *      2=100       
      August, 2004               58      31     27         41     24      17       0      1=100
      June, 2004                 52      21     31         45     22      23       *      3=100
      Early February, 2004       55      23     32         44     26      18       0      1=100
 Gallup:Jan 29 - Feb 1,2004 (GP) 52      --     --         47     --      --      --      1=100
 Gallup:January 2-5, 2004 (GP)   65      --     --         35     --      --      --      *=100
 Gallup:October 6-8, 2003 (GP)   60      --     --         39     --      --      --      1=100
 Gallup:June 9-10, 2003 (GP)     66      --     --         33     --      --      --      1=100
      April, 2003                73      40     33         24     11      13       0      3=100
      January, 2003              70      29     41         29     10      19       0      1=100
      December, 2002             69      36     33         28     11      17       0      3=100
      July, 2001                 62      23     39         35     14      21       *      3=100
      January, 2001              60      24     36         33     12      21       0      7=100
      April, 2000                60      18     42         32     13      19       1      7=100
      March, 1999                63      22     40         21      5      14       3     14=100
      November, 1997             57      13     44         18      6      12       7     18=100

c.  Dick Cheney                  48      14     34         41     20      21       *     11=100
      Early September, 2004      48      15     33         42     24      18       1      9=100
        September 11-14          44      15     29         44     25      19       1     12=100
        September 8-10           54      15     39         42     23      18       1      4=100
      August, 2004               48      14     34         43     22      21       1      6=100
      April, 2003                63      23     40         25     12      13       2      9=100
      December, 2002             61      22     39         27     10      17       3      8=100
      July, 2001                 62      22     40         26      7      19       4      7=100
      January, 2001              66      22     44         18      5      13       1     15=100
      December, 1994             46      11     35         18      4      14      19     18=100
      March, 1991                69      35     34          6      2       4       9     16=100
      May, 1990                  23       4     19         11      3       8      40     26=100

d.  John Edwards                 50      16     34         28     11      17       2     20=100
      Early September, 2004      54      18     36         31     10      21       2     14=100
        September 11-14          52      18     35         31     11      20       1     16=100      
        September 8-10           57      19     38         30      9      21       2     12=100      
      August, 2004               61      25     37         25      6      18       2     10=100
      Early February, 2004       45       9     36         24      8      16       5     25=100
      January, 2003              23       4     19         13      3      10      40     23=100
      Gore: August, 1992         66      22     44         20      5      15       2     12=100
      Gore: July, 1992           50      18     32         17      4      13       4      4=100
      Bentsen: September, 1988   50      11     39         22      7      15          28=100
      Bentsen: August, 1988      48      12     36         18      5      13          34=100


Q.22  Regardless of who you might support, who do you think is most likely to win the coming
      presidential election? [READ] 

                                George W. Bush    John Kerry            Other/DK
     Early October, 2004           61                 27                12=100
     Early September, 2004         60                 22                18=100
     August, 2004                  44                 37                19=100
     July, 2004                    42                 38                20=100
     June, 2004                    51                 35                14=100
     May, 2004                     52                 31                17=100
     Early February, 2004          56 Bush            32 Dem Candidate  12=100
     Mid-January, 2004             61 Bush            21 Dem Candidate  18=100
     September, 2003               47 Bush            34 Dem Candidate  19=100
     June, 2003                    66 Bush            22 Dem Candidate  12=100
     Late October, 2000            48 Bush            38 Gore           14=100
     Early October, 2000           33 Bush            46 Gore           21=100
     June, 2000                    51 Bush            33 Gore           16=100
     October, 1999                 70 Bush            23 Gore            7=100
     Late September, 1996          12 Dole            79 Clinton         9=100
     Early September, 1996         16 Dole            75 Clinton         9=100
     July, 1996                    19 Dole            72 Clinton         9=100
     October, 1992                 30 Bush, Sr.       61 Clinton         9=100
     March, 1992                   72 Bush, Sr.       20 Dem Candidate   8=100
     February, 1992                66 Bush, Sr.       25 Dem Candidate   9=100
     October, 1991                 78 Bush, Sr.       11 Dem Candidate  11=100

Q.23 THROUGH Q.26 BASED ON GENERAL PUBLIC:
Now thinking about Iraq 
Q.23 Do you think the U.S. made the right decision or the wrong decision in using military force
     against Iraq? 

     BASED ON GENERAL PUBLIC [N=1233]:
                           Right        Wrong      Don't know/
                           decision     decision   Refused
     Early October, 2004      50         39        11=100
     Early September, 2004    53         39         8=100
     August, 2004             53         41         6=100
     July, 2004               52         43         5=100
     June, 2004               55         38         7=100
     May, 2004                51         42         7=100
     Late April, 2004         54         37         9=100
     Early April, 2004        57         35         8=100
     Mid-March, 2004          55         39         6=100
     Late February, 2004      60         32         8=100
     Early February, 2004     56         39         5=100
     Mid-January, 2004        65         30         5=100
     Early January, 2004      62         28        10=100
     December, 2003           67         26         7=100
     October, 2003            60         33         7=100
     September, 2003          63         31         6=100
     August, 2003             63         30         7=100
     Early July, 2003         67         24         9=100
     May, 2003                74         20         6=100
     April 10-16, 2003        74         19         7=100
     April 8-9,2003           74         19         7=100
     April 2-7, 2003          72         20         8=100
     March 28-April 1, 2003   69         25         6=100
     March 25-27, 2003        74         21         5=100
     March 23-24, 2003        74         21         5=100
     March 20-22, 2003        71         22         7=100
     Late January, 1991       77         15         9=100



Q.24 Do you think George W. Bush has a clear plan for bringing the situation in Iraq to a
     successful conclusion, or don't you think so?

     BASED ON GENERAL PUBLIC [N=1233]:
                                  Early                   Late   Early
                                  Sept  Aug   July  June  April  April  Dec   Oct   Sept
                                  2004  2004  2004  2004  2004   2004   2003  2003  2003
     35 Has a clear plan           36    36    34    37    36     32     44    35    32
     55 Doesn't have a clear plan  55    58    59    55    54     57     45    54    58
     10 Don't know/Refused (VOL.)   9     6     7     8    10     11     11    11    10
    100                           100   100   100   100   100    100    100   100   100


Q.25 Do you think John Kerry has a clear plan for bringing the situation in Iraq to a successful
     conclusion, or don't you think so?

     BASED ON GENERAL PUBLIC [N=1233]:

     26 Has a clear plan
     59 Doesn't have a clear plan
     15 Don't know/Refused (VOL.)
    100

And, thinking about the war on terrorism 
Q.26 Do you think the United States is winning or losing the war on terrorism?

     BASED ON GENERAL PUBLIC [N=1233]:

                           Early Sept        ABC News/Wash Post
                              2004        July 2004  October 2002
     46  Winning               52            51          47
     31  Losing                28            34          24
      9  Neither (VOL)          9            10          21
     14  Don't Know/Refused    11             5           9
    100                       100           100         101